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Tips on Designing a Logo

A logo is a symbol that is adopted by an organization to identify its products and items. Another name for a logo is an emblem, graphic mark or symbol. The process of graphic design is used in designing logos. Problem solving and visual communication can be aided through the use of photography, illustration and typography in the process of graphic design. Graphic designers create symbols, images and text to form visual representation of the message. Editorial design, corporate design, web design, communication design, product packaging, signage and advertising are some of the uses of graphic designs. Apart from the use there are applications of graphic design that include road signs, technical schematics, product selling or branding, entertainment industry, scientific journals, news presentation among others.

Application of graphic design in the entertainment industry includes visual story-telling, decoration and scenery. In the entertainment industry apart from the application of graphic design in visual story-telling, decoration and scenery, areas such as closing and opening credits for films, album covers, comic books, novels and DVD covers also applies. News presentation involves data visualization that includes use of programs that interpret and form data into a visually compelling presentation. Identities such as colors, packaging, logos and texts are used in product elements in product selling or branding.

Graphic design involves skills that are created by graphic designers which include presentation of existing text and styling. Organization of pages and adding of graphic elements is done by graphic designers in developing their skills. Interactive design is used by graphic designer which is the use of digital tools. Some basic steps are followed during creation of logos by individuals.

Depending on the site chosen an individual selects the logos that they like. Customization of the logo is the next step by an individual using the online tools provided. The final step done by individuals is downloading the logo in multiple file formats that are of high resolution. Individuals that create logos need to follow some tips such as studying the audience, choosing the color carefully, seeking inspirations from famous logos, playing with negative logos, feeling the motion and considering the fonts.

There are certain character traits a graphic designer should possess in order to result to the best logo design and they include; creativity, good communication skills and having knowledge of key principles. The designer not only needs to have basic knowledge of what is being created but also knowledge on modern techniques to generate a unique looking logo. A successful logo that is done by a company doesn’t require much updating and can be used through their product line. On top of that a graphic designer should be creative in their work thus further learning and more experiencing aids to these. Another common trait graphic designers should have is good communication skills, in which might seem easy but takes a lot of effort.

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